{"id":4701,"date":"2021-03-09T12:05:50","date_gmt":"2021-03-09T18:05:50","guid":{"rendered":"https:\/\/www.nhg.mx\/?p=4701"},"modified":"2021-04-28T07:10:13","modified_gmt":"2021-04-28T13:10:13","slug":"mexican-start-up-gets-latin-americas-largest-ever-seed-funding","status":"publish","type":"post","link":"https:\/\/www.nhg.mx\/en_gb\/mexican-start-up-gets-latin-americas-largest-ever-seed-funding\/","title":{"rendered":"Mexican start-up gets Latin America\u2019s largest-ever seed funding"},"content":{"rendered":"<p><a href=\"https:\/\/latinlawyer.com\/article\/1236249\/mexican-start-up-gets-latin-america%E2%80%99s-largest-ever-seed-funding?utm_source=03%2f09%2f21-11%3a08%3a15-451+-+DLA+Piper+adds+tax+and+disputes+partners+in+Peru&amp;utm_medium=email&amp;utm_campaign=03%2f09%2f21-11%3a08%3a15-451+-+DLA+Piper+adds+tax+and+disputes+partners+in+Peru&amp;utm_term=DLA+Piper+adds+tax+and+disputes+partners+in+Peru&amp;utm_content=485574&amp;gator_td=2GHxtM4DRhfwoqrqhX35aV3MCHMxCx0znzhazILl2SWv4aBe3IIwkRnQoWFFlsHZSBi2QHdUHQ%2fLe%2fMIIxhQ2mPjM7ARyusR8W9BI0pAyswZ0PgqKndETJ8FLqvVDwFoloTAZ7hJftvBrZufMo2uPG4w5BRBcjoE7QDh4xAaiz1%2bYCZMb%2bDLYPU9ogQSOhunch4hfiu4XMS366Uec6Q6K0wZAyRzLEpNR8MLLDavLc2nk82NFvB7ioH26J62QZPa\">A Latin Lawyer&#8217;s article.<\/a><\/p>\n<div class=\"article-content col-lg-12 col-md-12 col-sm-12 col-xs-12 no-padding\">\n<p>Three <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/ll250\/firms\/1219510\/hogan-lovells-llp\" target=\"_blank\" rel=\"noopener\">Hogan Lovells LLP<\/a> offices have helped Mexican e-commerce start-up Valoreo get a US$50 million seed investment, which is one of the largest amounts ever raised by a Latin American company in an initial funding round.<\/p>\n<p>A slew of international and local start-up-focused investors, including Upper90, FJ Labs, Angel Ventures and Presight Capital, led the funding round. US fintech investor Upper90 relied on Mexico\u2019s <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/ll250\/firms\/1217618\/nader-hayaux-goebel\" target=\"_blank\" rel=\"noopener\">Nader, Hayaux &amp; Goebel<\/a> for the transaction. The investors&#8217; international counsel asked to remain confidential.<\/p>\n<p>The deal was announced on 16 February.<\/p>\n<p>The funding marks Valoreo\u2019s first-ever investment round and is among the largest-ever seed investments by a Latin American company. Seed funding refers to the initial investment received by a company, the funds of which a start-up tends to use to set up its business and cover initial operational costs.<\/p>\n<p>Several angel investors \u2013 individuals who inject capital through investment rounds \u2013 also participated in the transaction. One of them was David Geisen, who heads the Mexican operations of Argentine e-commerce group Mercado Libre.<\/p>\n<p>Valoreo was founded in 2020 with the aim of acquiring or investing in e-commerce businesses, scaling them up and divesting them. It also provides financial support, business tools and other resources to entrepreneurs looking to develop small and medium-sized businesses in Latin America. Aside from its Mexican presence, the start-up has intentions to expand to Brazil and Colombia.<\/p>\n<p>Other Mexican start-ups have received landmark investments in recent months. E-retailer J\u00fcsto <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/article\/1236167\/general-atlantic-backs-mexican-online-supermarket-justo\">raised<\/a> US$65 million in a Series A funding round last month, the largest-ever in a second series investment round for a Latin American company. Mexican real estate start-up Casai <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/article\/1234713\/mexican-real-estate-start-up-casai-gets-first-funding-round\">received<\/a> a US$5 million seed investment back in October, followed by a US$48 million Series A funding round.<\/p>\n<p>In the second half of 2020, a slew of companies obtained substantial capital injections that resulted in them being crowned as unicorn companies \u2013 a title given to tech start-ups that are growing at an exponential speed and valued to more than US$1 billion. In September, Japanese investor SoftBank led a US$255 million funding round in Brazilian e-commerce group VTEX, which <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/article\/1234453\/brazilian-start-up-vtex-becomes-a-unicorn-after-investment-round\">made<\/a> the company a unicorn, just one week after Uruguayan start-up dLocal <a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/article\/1234362\/uruguays-first-unicorn-draws-multiple-firms\">became<\/a> a unicorn following a US$200 million investment round.<\/p>\n<p><b><u>Counsel to Valoreo<\/u><\/b><\/p>\n<p><a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/ll250\/firms\/1219510\/hogan-lovells-llp\" target=\"_blank\" rel=\"noopener\">Hogan Lovells LLP<\/a><\/p>\n<p>Partner Nathan Cooper in Washington, DC, and associate Zachary Shub-Essig in Los Angeles<\/p>\n<p><a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/ll250\/firms\/1217996\/hogan-lovells-mexico\" target=\"_blank\" rel=\"noopener\">Hogan Lovells (Mexico)<\/a><\/p>\n<p>Partners Juan Francisco Torres-Landa and Federico De Noriega Olea, counsel Maria Aldonza Sakar Almirante, and Francisco Palmero and associate Pablo Corcuera Bain in Mexico City<\/p>\n<p><b><u>Counsel to Upper90<\/u><\/b><\/p>\n<p><a class=\"UIE_Item\" href=\"https:\/\/latinlawyer.com\/ll250\/firms\/1217618\/nader-hayaux-goebel\" target=\"_blank\" rel=\"noopener\">Nader, Hayaux &amp; Goebel<\/a><\/p>\n<p>Partner Javier Arreola and associate Adri\u00e1n Mendez in Mexico City<\/p>\n<\/div>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-bottom-left\"><a href=\"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/posts\/4701?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.nhg.mx\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/posts\/4701?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.nhg.mx\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>A Latin Lawyer&#8217;s article. Three Hogan Lovells LLP offices have helped Mexican e-commerce start-up Valoreo get a US$50 million seed investment, which is one of the largest amounts ever raised by a Latin American company in an initial funding round. A slew of international and local start-up-focused investors, including Upper90, FJ Labs, Angel Ventures and&#8230;<\/p>\n<div class=\" [&hellip;]\"><a href=\"https:\/\/www.nhg.mx\/en_gb\/mexican-start-up-gets-latin-americas-largest-ever-seed-funding\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":4702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[246,466,447],"class_list":["post-4701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-finance","tag-fintech","tag-funding","tag-start-up"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/posts\/4701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/comments?post=4701"}],"version-history":[{"count":0,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/posts\/4701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/media\/4702"}],"wp:attachment":[{"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/media?parent=4701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/categories?post=4701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nhg.mx\/en_gb\/wp-json\/wp\/v2\/tags?post=4701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}